Senior Strategic Advisor, Speaker

I am an international expert in building and enhancing the image and reputation of places and destinations so that they become and remain distinctive, attractive and competitive.

I have  provided senior strategic advice and insights to places (countries, regions, cities, districts and urban areas) and destinations (tourism, economic, cultural, sports, leisure and entertainment) in Western and Eastern Europe, the US, Latin America, Northern Africa, the Middle East and Asia.

Advisor, for many years, to the City Council of Barcelona and other city organizations and institutions in the fields on city branding, economic development, tourism and cultural promotion, I am a founding member of ‘Barcelona Global’ and of the ‘International Place Branding Association (IPBA) and work as senior strategic advisor for different international organizations and forums.

Editorial reviewer of the ‘Place Branding and Public Diplomacy’ journal, I regularly collaborate with other specialized global and international consulting firms, experts and national and multilateral development and cooperation organizations around the world, including the EU, the UN, the World Bank, the UNWTO or the Inter-American Development Bank.