Workshop: “Ambassadors: a key tool for city promotion”

17-11-2017

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Yesterday, 16th of November 2017, the Office of Europe and International Strategy and International Relations of the Diputació Barcelona, together with Juan Carlos Belloso from Future Places, organised the “Ambassadors: a key tool for city promotion” workshop.

Juan Carlos Belloso, was invited as key speaker to talk about the use of ambassadors’ networks as a place branding and place development tool. The seminar continued with two panel discussions with several place brand ambassadors such as the Film Director and Producer, Isona Passola; Surfer and Pukas Director, Adur Letamendia; Director of the Social and Restorative Justice Pere Tarrés-URL Chair, Esther Giménez; Osona Tourism Concillor, Milagros Martínez; Cardona Mayor, Ferran Estruch; or the President of the famous Vilafranca del Penedès castellers, Miquel Ferret Miralles.

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Furthermore, Juan Carlos Belloso leaded an afternoon workshop on the topic which gathered town councilors and technicians from nine cities of the Barcelona regio: Terrassa, Mataró, Esplugues de Llobregat, Montcada i Reixach, Sabadell, Sant Cugat, Vilafranca del Penedès, Granollers and Manresa.

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The creation of an ambassadors’ network as a tool for city promotion is an initiative with major potential, which is being used in cities worldwide. City ambassadors, actors linked to the city who are also well-known in countries or entities around the world, help represent and spread local assets on an international scale as well as seize opportunities through the territory.