UNWTO/WTCF City Tourism Performance Research


por Juan Carlos Belloso

UNWTO:WTCF City Tourism Performance Research
The UNWTO/WTCF City Tourism Performance Research is the result of a collaborative project between the World Tourism Cities Federation (WTCF) and the World Tourism Organization (UNWTO).

The UNWTO/WTCF City Tourism Performance Research brings forward an analysis and evaluation of success stories in urban destinations. The results were collected by experts who applied the methodology created for the initiative through the realization of field visits and interviews of local tourism authorities and the main stakeholders. The publication based on case studies from 15 cities, provides in-depth understanding of each individual city and has the objective to enable other cities to learn from the progress they have achieved in order to enhance their performance, competitiveness and sustainability.

Tourism increasingly constitutes a central component of the economy, society and geography of cities and urban areas worldwide. It has become a powerful engine for the local economic and social development of cities by offering a range of cultural, architectural, technological, social and natural experiences and products for leisure and business.
It is estimated by UN-Habitat that by 2050, 70% of the world’s population will be living in cities and by 2025, cities will contribute over USD 30 trillion on an annual basis. Therefore it is essential to monitor tourism performance in urban destinations and clearly address areas for improvement, with the aim of assisting policy makers and all other stakeholders in their efforts of building a better urban tourism governance and management.
The UNWTO/WTCF City Tourism Performance Research brings forward the success stories of 15 different cities worldwide with the objective of enabling other cities to observe and learn from them.
The research also includes a summary of UNWTO’s report on New Platform Tourism Services (or the so-called Sharing Economy), considering the impact of the same in urban tourism and development overall.