Juan Carlos Belloso, Key Expert on Strategy Development in the project “Tourism Marketing, Promotion, Online Coverage and Destination Management for Georgia, and for the Kakheti and Imereti regions”


por Future Places


Juan Carlos Belloso has been appointed Key Expert on Strategy Development in The World Bank project “Tourism Marketing, Promotion, Online Coverage and Destination Management for Georgia and the Kakheti and Imereti regions”. The project, which supports the promotion of Georgia as a tourist destination as well as the regions of Kakheti and Imereti, is a part of a multi-million World Bank support to economic development of Georgia, provided through Regional Development Projects.

Together with other four international key experts and the partners of the project, ECORYS Polska, The Best Place – European Place Marketing Institute and Policy and Management Consulting Group, and under the supervision of the Municipal Development Fund of Georgia and in close cooperation with the Georgian National Tourism Administration, Juan Carlos Belloso will design an overall tourism marketing, branding and promotional strategy and action plan for Georgia, as well as the branding strategy for Imereti, which will define brand identity, image and positioning of the region, and the marketing and promotion strategy and relevant action plan for Kakheti region.

The team travelled to Georgia during the last two weeks for the inception phase and the whole project is expected to be completed within 16 months.

Here some pictures of singular spots in Kakheti, Imereti and Tbilisi.

We will keep you posted of Juan Carlos Belloso’s future field trips and the project’s progress.