Intensified globalization is leading to increased competition among places. Countries, regions, cities and destinations, all compete with each other to attract and retain residents, tourists and professional visitors, talented people, investors and entrepreneurs, international events and organizations, and consumers for their products and services. In this increasingly global and competitive world, having a strong and positive image and providing attractive and meaningful experiences and environments are the best competitive advantages places can have.
Juan Carlos is a renowned international expert in the development and promotion of places and organizations, based in Barcelona, helping them compete and differentiate in a increasingly global and competitive world.
He has been, for many years, advisor to the City Council of Barcelona and other city organizations and institutions and has also provided advisory and consulting services to many cities, regions, countries and destinations as well as other organizations worldwide, including Western and Eastern Europe, the Russian Federation, the US, Latin America, Northern Africa and the Middle East, in the fields of place strategy, development and promotion; destination marketing; cultural strategy development and promotion and internationalization strategies.
Juan Carlos is a founding member of ‘Barcelona Global’, a private, independent and not-for-profit civil society platform made up of business leaders, professionals and entrepreneurs committed to Barcelona and its future; founding member and member of the board of the International Place Branding Association (IPBA), a non-profit independent association of academics and professionals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destination); member of the advisory board of the Global Cultural Districts Network (GCDN), a federation of global centers of arts and culture, that fosters cooperation and knowledge-sharing among those responsible for conceiving, funding, creating and operating cultural and creative districts, quarters and clusters; and member of the advisory board of CityNationPlace, then leading international forum for strategic place branding and marketing, among other organizations, and collaborates and participates in different initiatives, forums and programs developed by different international and multilateral organizations including the EU, the UNDP, the World Bank, the UNWTO or the Inter-American Development Bank.
Juan Carlos graduated in Economics and Business Administration at the University of Barcelona with specialization studies in international marketing at New York University, and has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at FutureBrand, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.
Future Places is the project development arm of Juan Carlos Belloso. It works as a flexible organization bringing together, on a project by project basis, specialists in different areas and disciplines including place strategy and design, urban planning and development, brand and graphic design, marketing and communications, international promotion, tourism promotion, culture and creativity, trend analysis and research etc., bringing a wealth of skills and expertise to the different projects and initiatives.
We work with city, regional and national administrations as well as with other public and private agencies and organizations responsible for the development and promotion of territories, including government development and promotion agencies, international agencies and organizations, place public-private development partnerships, urban planners and developers, economic sectors and sectors, arts and cultural organizations and institutions, tourism promotion and destination management organizations, event organizers and other.
By combining the best international expertise with the appropriate local knowledge and resources, Future Places assures it will be able to provide the approach, skills, expertise and solutions that each project and client requires.
Abadia de Montserrat
Ajuntament de Barcelona
Ajuntament de Terrassa
Ajuntament de L'Hospitalet de Llobregat
Ajuntament de Tarragona
Ajuntament de Vilafranca del PendèsACCIÓ - Generalitat de Catalunya
Andorra Global Business
Aspen Institute PragueBanco Interamericano de Desarrollo (BID)
Barcelona Regional, Urban Development Agency
Best Place Insitute, Poland
Comune di Siena
Conseil Régional du Tourisme, Marakech
Cámara Industrial Argentina de la Indumentaria (CIAI)
Diplocat, Patronat Catalunya Món
Diputació de Barcelona
ECORYS PolskaEnte de Turismo de la Ciudad de Buenos Aires
European International School of Barcelona
European Association of Communications Directors (EACD), Brussels
EuroPCom, Committee of the Regions, European Union, Brussels
Georgia National Tourism Administration (GNTA)
Global Cities, AarhusGlobal Cultural Districts Network (GCDN)
Gobierno de Honduras, Secretaría Técnica de Planificación y Cooperación Externa (Plan de Nación)
Gobierno Departamental de Santa Cruz, Bolivia
Gremi de Galeries d'Art de Catalunya
Harvard Deusto Marketing y Ventas
Institut de Cultura de Barcelona (ICUB)
International Development Bank (IDB)
Institute for Creative Economy, Kosice
Kirovograd Regional Government, Ukraine
Mies van der Rohe Foundation
Moscow Urban Forum
Municipalidad Metropolitana de Lima
Novosibirsk Regional Government
Pla Estratègic Metropolitá de Barcelona (PEMB)Poblenou Urban District (PUD)Reig Capital Group
Russian State Academy for State Service at the Russian President
Sabino Arana Fundazioa
Saint Petersburg Economic Forum
System Business Technologies SATIO, Minsk
Santa Maria della Scala
Saudi Commission for Tourism and Antiquities (SCTA)
Siena EcOC BID 2019Tel Aviv Global
The Charleston Trust, East Sussex Government
The Sakha Republic Government, Yakutia
Travel Trade Athens
Ufa City Government
Universitat de Barcelona (UB)
Universitat Autònoma de Barcelona (UAB)
UIMP Barcelona, Centre Ernest Lluch
Universidad de Cantabria
Universitat Pompeu Fabra (UPF)
Universitat de VicUnited Nations Development Program (UNDP)
World Communication Forum, DavosWorld Tourism Organization (UNWTO)