5th Annual Conference of the International Place Branding Association. Barcelona, December 9 – 11, 2020



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The 5th Annual Conference of the International Place Branding Association (IPBA) will be held at the facilities of the Department of Communication of the Pompeu Fabra University in Barcelona on December 9-11, 2020. The conference builds on the collective success of IPBA’s first four conferences.

The Conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field.

The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.