This 26th of September, Juan Carlos Belloso participated in the Technical Workshop: “UNWTO – WTCF City Tourism Performance Research” in Buenos Aires, Argentina.
The event was organized by the Entity of Tourism of Buenos Aires and the World Tourism Organization (UNWTO). Its core idea was to consider “Urban Tourism” as an economic activity with a high potential to stimulate local economic growth as a result of its cross axis with other economic activities such as: contribution to GDP, job creation, foreign and services exchange, etc.
Prior to the workshop, the UNWTO, in collaboration with the World Tourism City Federation (WTCF), launched an initiative to showcase good practices on tourism performance in several urban destinations. The research has been conducted by a group of experts who collected field data in order to have more in-depth understanding of each city involved in the initiative on Destination Management, Economic Perspective, Social and Cultural Perspective, Environmental Perspective and Technology & New Business Models. Future Places conducted the research project in Buenos Aires and Marrakech.
During the event, destination management experts and professionals discussed the results of this research and provided recommendations to the cities on selected key performance areas.
The UNWTO-WTCF City Tourism Performance Research is an instrument for collecting information about systems measuring city tourism performance worldwide. A research of vital importance, as city tourism is growing each year as well as the number of people living in cities.
Here some news regarding the workshop:
The development of an internationalization strategy for Terrassa were on the news during last week after a press conference lead by Terrassa’s government and Juan Carlos Belloso.
Press conference on September 14th, 2017
El Punt Avui
El Punt Avui
Last week, the Future Places team worked in Terrassa on phase 2 of the internationalization strategy of the city. The project, promoted by the Terrassa Council’s Department for European and International Relations, City Marketing and Branding, aims to position the city on the international scenario in order to attract opportunities for the future of the city and its surrounding territory.
After prior research during the first phase of the project, five key axes were identified as main drivers in its international promotion strategy: Audiovisuals, Culture and Heritage, Hockey, University City and Health. With this first approach, the Future Places team has worked alongside with more than fifty different public and private actors in a participative format, to generate debate and diagnose the potential of each segment towards an international city promotion.
A second round of workshops is scheduled for the coming November. Future Places will share new highlights in next few post.
Juan Carlos Belloso has been appointed Key Expert on Strategy Development in The World Bank project “Tourism Marketing, Promotion, Online Coverage and Destination Management for Georgia and the Kakheti and Imereti regions”. The project, which supports the promotion of Georgia as a tourist destination as well as the regions of Kakheti and Imereti, is a part of a multi-million World Bank support to economic development of Georgia, provided through Regional Development Projects.
Together with other four international key experts and the partners of the project, ECORYS Polska, The Best Place – European Place Marketing Institute and Policy and Management Consulting Group, and under the supervision of the Municipal Development Fund of Georgia and in close cooperation with the Georgian National Tourism Administration, Juan Carlos Belloso will design an overall tourism marketing, branding and promotional strategy and action plan for Georgia, as well as the branding strategy for Imereti, which will define brand identity, image and positioning of the region, and the marketing and promotion strategy and relevant action plan for Kakheti region.
The team travelled to Georgia during the last two weeks for the inception phase and the whole project is expected to be completed within 16 months.
Here some pictures of singular spots in Kakheti, Imereti and Tbilisi.
We will keep you posted of Juan Carlos Belloso’s future field trips and the project’s progress.