Next May, from 10th till 12th, the city of Barcelona will host the annual convening of the Global Cultural District Network (GCDN), an international meeting co-organized by Future Places which will gather 120 delegates from 52 different cities and 25 countries carrying out discussions about the challenges and opportunities leaders face in planning and running cultural districts. Barbican from London, BRIC from New York and Alserkal Avenue from Dubai are some of the cultural districts attending the global meeting and discussing about the future of cultural districts worldwide.
The meeting will start with a cultural tour around Poblenou in order to understand its transformation from derelict buildings and factories into fine arts and design schools, and old warehouses into offices for new media and high tech companies. El Raval will be the next stop, with a day meeting in CCCB and a tour through the streets of El Raval and its cultural facilities as a prime example of successful urban regeneration through culture. The meeting will end in L’Hospitalet Cultural District, an engaging project that aims to make culture an element of transformation and commitment to the growth of the city of L’Hospitalet de Llobregat.
The Global Cultural Districts Network (GCDN), an initiative of AEA Consulting, is an international membership-based network that fosters cooperation and knowledge-sharing among those responsible for planning and running districts and clusters that include a significant cultural element. Founded in 2013, GCDN provides a context for cultural leaders to discuss emerging best practice across a range of issues related to the successful creation and management of cultural districts and cultural planning around the world.
Find the full agenda here.
Future Places, connecting culture(s)
The New Urban Crisis: How Our Cities Are Increasing Inequality, Deepening Segregation, and Failing the Middle Class—and What We Can Do About It, by Richard Florida.
In recent years, the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well, Richard Florida argues in The New Urban Crisis. Florida, one of the first scholars to anticipate this back-to-the-city movement in his groundbreaking The Rise of the Creative Class, demonstrates how the same forces that power the growth of the world’s superstar cities also generate their vexing challenges: gentrification, unaffordability, segregation, and inequality. Meanwhile, many more cities still stagnate, and middle-class neighborhoods everywhere are disappearing. Our winner-take-all cities are just one manifestation of a profound crisis in today’s urbanized knowledge economy.
Nation branding: Concepts, issues, practice, by Keith Dinnie.
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions, by Mihalis Kavaratzis.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.