Juan Carlos Belloso

I an international expert in enhancing the image, attractiveness and competitiveness of places and destinations, based in Barcelona.

I accompany and provide senior strategic advice and support to leaders from places (countries, regions, cities, districts and urban areas) and destinations (tourism, economic, cultural, leisure and entertainment, residential and mixed-used) as well as of place-related organizations worldwide to ensure they are conceived and managed in a way they are and remain attractive, competitive and sustainable over time.

I have worked and advised many places in Western and Eastern Europe, the US, Latin America, Northern Africa, the Middle East and Asia and have been, for many years, advisor to the City Council of Barcelona and other city organizations and institutions in the fields on city branding, economic development, tourism and cultural promotion.

I also regularly collaborate with other specialized global and international consulting firms, experts and national and multilateral development and cooperation organizations around the world.

Founding member of ‘Barcelona Global’ and of the ‘International Place Branding Association (IPBA) and editorial reviewer of the 'Place Branding and Public Diplomacy' journal, I also serve as senior strategic advisor for different international Organizations and Forums and collaborate and participate in different initiatives, forums and programs developed by different international and multilateral organizations including the EU, the UN, the World Bank, the UNWTO or the Inter-American Development Bank.

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